How to Beat the Bad Times
While the stock market enjoys an extended rally, many small businesses across the country struggle to survive. Simultaneously, some businesses manage to flourish in the face of these negative conditions.
The National Federation of Independent Business (NFIB) has been collecting small business economic trends data for 35 years. They published their quarterly report in April and the monthly update has been released. Union Bank of California conducts an annual survey of 2,000 small businesses in California. Their survey results were released in March. While the NFIB study is more in-depth, the results of the two reports mirror each other, enhancing the validity of both sets of findings.
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