28 Apr
In U.S., 32% Say Spending Less Is Their “New Normal”
A new Gallup Poll finds that about a third of Americans, 32%, say they have been spending less in recent months, and that they intend to solidify this behavior as their “new, normal” pattern in the years ahead. Twenty-seven percent say they are saving more now and intend to make this their new, normal pattern in the years ahead.
These findings help shed light on a key question relating to the long-term impact of the current recession. In the short term, consumer behavior has certainly changed, but to what degree will the spending and saving patterns of the average American be modified even after the recession is over?
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