Marketing Consumerism in the Boom and Bust Economy
As we slowly grind into the 20 month from which we can see the August 2007 stock market peak in the rearview mirror of our nearly bankrupt American automobile, the market is hesitant in which way it wants to move after the little bull market we are experiencing. Yet the public has no doubts about the nature of the current economy. The perspective of the average person on the street is more accurate than the tomes being pumped out from Wall Street analysts. That is, there is a second class system for the unconnected. There is a tiny safety net and most are falling right through the weak netting. This is not your common recession. This is now the longest recession on record since the Great Depression. In other words, most people alive have never gone through an economic crisis this profound.
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